For an in-depth look, check out Email on Acid’s guide to email accessibility.

And, more importantly, it gives everyone an equal opportunity to learn and benefit from great content.Īccessibility is key to achieving this goal. Doing this leads more subscribers to engage and, ultimately, convert. One of your primary goals should be to make each email as relevant and applicable to as much of your audience as possible. Additional ways to improve email accessibility.How do screen readers work with HTML code?.How do email subscribers use screen readers?.Why should email marketers optimize for screen readers?.Jump to a section in this article to learn more: Only 14% said they address keyboard navigation and just 4% said they use semantic HTML mark-up. Pathwire’s Accessibility in the Inbox survey revealed that about half of marketers say they consider screen readers during email development, but what they do shows another story. But, if you understand how screen readers work with emails, you’ll have a better chance of delivering the right experience to people with vision-related disabilities.

If it keeps happening, she’ll unsubscribe and maybe find a new favorite coffee. Not only will she not use the coupon and purchase more coffee, she also begins to think less of the brand she previously loved because they didn’t meet her needs. She has a vision impairment and is using a screen reader to consume the content, but it’s a garbled mess. When she finds out the brand has an email newsletter with tips for getting the most out of their coffee, she immediately subscribes.īut the welcome email she receives with a 10% off coupon is unreadable.

She’s part of their membership program and gets a pound of beans delivered to her doorstep every two weeks. Let’s pretend there’s an email subscriber, Kathy, who loves a specific brand of coffee.

Accessibility screen reader